The past month has seen a surge of both established and not so established Internet Gambling and other gaming companies make a push into the Asia Pacific region. Greg Tingle, Special Contributor to the Gambling.
Our website and Australian correspondent, takes a look at the Internet gambling sector in that region. He also looks at the online poker component. Tingle is also the proprietor of Media Man out of Australia.
It appears apparent that some of the gaming entities have more than just a casual interest in Australia, judging by some of the game titles. Try “Goanna Gold”, “Cool Bananas”, “Kangaroo Zoo”, and “Shaaark” on for size!
PartyGaming saw some of their PartyCasino.com titles enjoy a rise in popularity as Tom Cruise (Mission: Impossible and Top Gun) fame, and his partner, Katie Holmes, have been spending time in Melbourne, using James Packer’s Crown Towers as a base.
Aspinalls are making a push with their Aspinalls Online Casino and Aspinalls Online Poker. Aspinalls have quite a colourful history, with the late, great, John Aspinall said to have ties and friendships with Australia’s Packer family. In recent years it has been reported that Australia’s James Packer has done business deals with Damian Aspinall. No doubt Aspers would be most welcome to accommodate the needs of casino whales, in both an online and offline capacity. Aspinall Jr has been spotted out and about with Australia’s Elle “The Body” MacPherson a number of times over the past year, so Aspers wins points for that alone.
Titan Casino and Titan Poker both Playtech powered casinos have also identified the Asia Pacific region as a go ahead region for growth. Titan have come up with some impressive and generous bonuses for signing up at their online casino brands.
JackpotCity and Lucky Nugget Online Casino, both part of the Belle Rock Entertainment family, rose to prominence in Australia last year with their promotion of blockbuster movie hits, Tomb Raider and Hitman. JackpotCity is powered by Microgaming, which incidentally is also the software that powers Australia’s Captain Cooks Casino. Captain Cooks Casino is by all accounts a favorite with the Aussies, so it looks like a battle of sorts may be on the horizon for the patronage of players who prefer Microgaming.
Euro Partners, the European gaming powerhouse is embarking on a campaign pushing forward their highly respect casino brands into the Asia Pacific. Sources advise to be watching out for Casino Tropez and Europa Casino, to name but a few.
Lucky Nugget Online Casino maintains presence in Australia and their Transformers online slot game is impossible to miss, thanks to the blockbuster movie launch last month. Lucky Nugget Online Casino looks to have taken a page out of the Marvel Entertainment book, pushing forward a traditional entertainment brand. Marvel Entertainment is working on a Thor movie, so one would expect the Thor slot game to enjoy some renewed popularity. Lucky Nugget Online Casino top brass has recently gone on record about the ups and downs of the online casino and igaming industry.
Virgin’s Richard Branson has approximately 200 companies in a range of industry verticals, so Virgin are certainly spreading their risk. Virgin recently ceased their Pikum! brand, however they remain one of the world’s strongest and most respected brands. Let us not forget that celebrated film producer and director, Steven Spielberg has made a financial killing in the gaming sector over the decades, however it’s his movie making that most of the world knows him for.
PKR.com have ramped up their progressive games and online slot game offerings, so they can expect to see more casino fans flocking to their casino, better known for the 3D casino and online poker experience. PKR are looking to continue their red hot streak in media, building upon their recent promotions tied in with the World Series of Poker, and are said to be sponsoring a number of upcoming events including the Asian Poker Tour, which is enjoying strong presence in Macau and Philippines of late.